String Cheese Incident’s keyboardist, Kyle Hollingsworth, loves music. He loves beer just the same, so it’s no surprise that Hollingsworth has been creating his own beer for years. This month, Hollingsworth unveils his first commercially distributed brew, developed and distributed in conjunction with Boulder Beer.
Hoopla Pale Ale is Hollingsworth’s brainchild. Not quite as intense as an India Pale Ale (IPA), but still with a pronounced hop character, Hollingsworth developed Hoopla with music festivals in mind.
“You want something easy to drink when you’re watching live music all day and all night, but I pushed the edges a little for beer fans,” said Hollingsworth.
Hoopla will be released nationally on draft and in 22-ounce “bomber” bottles on May 14. Fans will also have the opportunity to sample Hoopla as well as some of Hollingsworth’s other brews at “Kyle’s Brewru Experience” at various music festivals this summer.
The Brewru Experience, coming to Electric Forest and Bonnaroo, will include homebrew workshops, hop and grain sampling, special guests and open discussions.
“The goal is to help bring a quality beer experience to music festivals and music fans,” said Hollingsworth.
Brewing beer and making music are similar for Hollingsworth. They are both acts of creation through passion. Hoopla is Hollingsworth’s first opportunity to share another passion with the public.
“Like my music, Hoopla is a blend of varied ingredients that come together to form a unique mix,” said Hollingsworth. “It’s all about discovery. Beer or music, I’m willing to take risks with both.”